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Rebecca Rainwater

Phone: (870) 918-3012
Email: rebeccarainwater911@gmail.com
LinkedIn Profile

Professional Summary

Strategic Category Manager with a strong foundation in accounting and a proven track record of driving category growth, margin expansion, and customer engagement. Skilled in vendor negotiations, promotional planning, and data-driven analysis to deliver measurable value. Recognized for building partnerships, improving operational efficiency, and aligning strategies to business goals. With over 18 years of experience at Murphy USA, I have developed a deep understanding of the convenience store business and collaborated effectively with stakeholders across all levels of the organization.

Core Competencies

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  • ​Category Growth & Merchandising Strategy

  • CPG Analytics using POS and Nielsen/IRI data

  • Effective reporting using Power BI, Excel, JDA and PDI

  • Pricing Strategy & Promotional Planning

  • Strategic Sourcing & Vendor Negotiations

  • Margin & P&L Analysis

  • Forecasting & Sales Growth Strategies

  • Operational Excellence & Leadership

  • Inventory Control & Shrink Reduction

  • Cross-Functional Collaboration & Team Leadership

  • Process Improvement & SOP Development

Professional Experience

Associate Category Manager – Moist Tobacco

 Murphy USA | El Dorado, AR | Sept 2024 – Sept 2025

  • Implemented state-level pricing and promotional strategies, capturing additional market share

  • Developed targeted strategy for pouch products, driving 17% unit growth YoY

  • Delivered 35% growth in the Tub segment through short-term promotions, with projected 50% YoY growth by year-end

  • Collaborated with vendor teams to boost loyalty program participation by 3%,    improving customer retention

 

Associate Category Manager – General Merchandise

 Murphy USA | El Dorado, AR | Feb 2022 – Sept 2024

  • Managed a $68M General Merchandise portfolio, delivering 7% YoY sales growth and expanding profit margin by 7.7% each year

  • Sustained sales growth while comping against pandemic-driven surges

  • Managed relationships with 15+ DSD vendors to ensure accurate, on-time deliveries

  • Implemented merchandising tactics that reduced shrink 80% in high-theft HBC categories

  • Partnered with Operations to create SOPs for floor shippers, improving execution and inventory control

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Senior Accountant, Accountant – Station Reporting

 Murphy USA | El Dorado, AR | Aug 2019 – Feb 2022

  • Led a team of 3 accountants and 9 assistants to achieve 100% on-time month-end closes

  • Ensured accuracy in store-level paperwork and P&L reporting across all retail sites

  • Redesigned and maintained margin reporting tools used by Merchandising to optimize profitability decisions

  • Developed and mapped custom PDI forms, increasing accuracy within the POS system

Education


Professional
Affiliations

BBA, Accounting — Southern Arkansas University, Magnolia, AR | Dec 2009

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  • Engagement Ambassador (2022–Present) — Represent 30 peers, communicate employee concerns, and implement initiatives that have improved engagement scores by 5%.

  • United Way Event Committee Member (2024–Present) — Organized fundraising events contributing $1.5M to the United Way of Union County.

  • Murphy USA Mentorship Program (2024) — Participated in reverse mentorship program alongside Executives to improve employee culture and feedback 

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